Thanks for coming to take a look at my portfolio. I have a variety of creative work into two categories UX work and rich media ads.
Usability work UX & UI
Lands’ End stood to save more than a million dollars if they could add a code to their catalog mailer that met the USPS postal savings guidelines. They gave us one asset, a 60-second spot. This is the wire-frame for the experience that we ended up producing for less than $5k of effort we sold a $50k job, that saved the customer more than $1,000,000.
After this successful job, I created a product around the idea and sold it to US Bank, scan the QR code to the left to see the interactive video we created for them to use across their network of credit cards.
The Friars Club is a private club in New York City, founded in 1904 that hosts risqué celebrity roasts. The club’s membership composed of comedians and other celebrities. It is located at 57 East 55th Street, between Park Avenue and Madison Avenue, in a building known as the Monastery.
The Friars wanted a secure safe way to enable their exclusive members to order services and keep abreast of the goings on around the Monastery. This app design simply gave them what they were looking for with a back-end CMS that allowed easy updates from their WordPress main site.
View the Friars Club App Rich Wire-frames.
Scan or click the QR code to see the Rapid Prototype in action.
Intel wanted to update their mobile site and engaged our ad agency. I was responsible for the Usability and UX design. Here are the wireframes for the mobile website design that has not changed that much in 8 years.
We conducted a full Usability Study on the site and created a new design. With testing improvement, we kept the contract for the rest of my time at Velti.
Mobile Rich Media Ads
Lexus, interested in targeting high-end consumers with The 2014 Lexus IS F Sport, engaged with Amobee to produce a Dynamic Rich Media banner ad. I leveraged Celtra’s AdCreator platform to make this ad.
Equipped with exclusive performance features and bold styling inside and out, Lexus F SPORT vehicles engineered for driving enthusiasts.
This banner ran across Google Rich Media Placements and garnered a .7% CTR, Lexus was very happy.
Dove is creating a new campaign for their Dove for Men+Care, focused on March Madness they will run in sports channels.They wanted an iPad specific Rich Media unit for more in-depth interactions, this includes a chance to win prizes and shoot hoops within the ad. I made several CTA versions to test what would work best. The ads lead to a landing page where functionality like paper toss would enable a fan to play a game and then share that with their social media friends. Click on the image to see the full-size version.
Dove Video Unit:
Hyundai was looking for pitch ideas to use around the world, I brainstormed, worked, and sent this bear-bones deck to be a part of the sales team’s presentation in Korea: Hyundai Pitch Ideas. In the past, I’ve worked with Hyundai at Ansible where we pitched the Hyundai-Outdoor-Interactive idea and launched mobile campaigns and sites.
Campbell’s is relaunching mobile for several of their sub-brands. This bear-bones deck used in the pitch to present the complete ideas and won us the job.
Cumberland farms came to us for a LBS triggered ad, these are the designs I created for the RM ad unit.