Facetime Protocol

FaceTimeOne key element in Apple‘s advertising campaign for the iPhone4 is showing family and loved ones connecting over a distance visually using FaceTime videoconferencing. It tugs at our heart strings. For me and my wife it produced the result they were hoping for: we both have an iPhone 4 force and when I travel I can call home and see my little girl (and my wife).

FaceTime is video conferencing software developed by Apple for iPhone 4, the fourth generation iPod Touch, and computers running Mac OS X. While researching for my upcoming book I came across a way to place a FaceTime call from a web page.

The link follows this pattern:

facetime://<address>|<MSISDN>|<mobile number>

for example:
facetime://+19995551234

Anatoli Levine wrote a great article on the technology behind Facetime.

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