Facebook: mobile experience is the core of its strategy

As reported in Mobile marketer:

Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth quarter ended Dec. 31, 2012, up from 14 percent in the third quarter.

With the number of mobile active users still growing at a healthy pace and daily mobile users outnumber Web users for the first time, there is significant opportunity left for Facebook and marketers to take mobile social advertising to even bigger heights. One way that Facebook will look to build an even strong mobile presence this year is with new mobile-first experiences.

via Facebook to put mobile-first experiences at the core of its strategy – Mobile Marketer – Social networks.

The leverage for mobile focused experiences to be the leader and primary way of capturing and sharing information is happening for personal communication faster than B2B, but businesses will follow.