Facebook: mobile experience is the core of its strategy

As reported in Mobile marketer: Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth quarter ended Dec. 31, 2012, up from 14 percent in the third quarter. With the More …

✈ Emoji as a Mobile Web accelerator

What’s Emoji? ✈ Emoji is the Japanese term for the picture characters. You could think of this as the emoticon font. That means they can be used in electronic messages and webpages. There is a twist, this font is only on some devices. Supported in Apples OS X 10.7 Lion, More …

Juniper Research’s study on retail mCommerce

Juniper Research releases results of study on retail mCommerce.  Retail mobile marketing spend is predicted to hit $55 billion annually by 2015.  Retailers are set to spend $28 billion on mobile marketing campaigns in 2013.  Augmented reality, NFC, and coupons are highlighted as innovative platforms for retailers to integrate mobile More …

Surge in IP-based messaging in 2013

Global mobile interactive service provider Tyntec predicts a surge in IP-based messaging in 2013.  The claim comes from a study conducted between Tyntec and GigaOM Research, which shows that nearly 10 trillion SMS and IP mobile messages will be sent in 2013, predicting parity for the first time. Tyntec said More …

China saw an 83% growth in mobile 3G subs

China saw an 83% growth in mobile 3G subscribers in 2012. China had 233 million 3G subscribers at the close of 2012. That figure was 127.5 million at the close of 2011.  China gained 11.8 million 3G subscribers just in the month of December 2012. 3G subscribers now represent 21% More …